Orange County
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WORKSHOP: Business Sense for Creative Entrepreneurs

Sat, Jul 22, 2017 9:30 AM - 12:00 PM
FLDWRK | Costa Mesa (Formerly Wayfare)
270 Baker St E, Ste 200
Costa Mesa, CA 92626


Being a designer and running a business is a tricky balance. When you understand the needs of your business while at the same time cultivate the creativity needed for client work to flourish - magic happens. It is essential to lay a foundation for your business that is unique and personalized to ‘who you are’ and ‘what you want’ in order to build a strong brand, have a healthy sustainable business and ultimately have happy clients. When the right blend of structure is in place, you thrive.
This workshop is for creative entrepreneurs who’ve been in business for 5+ years or who have just begun. We’ll address the essential steps for creating a solid plan for longevity and strength while staying on purpose.
You will leave with a clear plan for your business, a one page manifesto you can use across all platforms (website, email blasting, social media etc.). This includes a clear vision & mission statements, defined goals and a strategic plan to get you there. This two-day workshop was created for design thinkers. Having a formal business plan can feel over the top for your small business. Together we will identify and create a functional plan that will guide you in both the big picture and day to day running of your business. 
RaShelle Roberts is the founder of, (previously known as inVision), which specializes in coaching for creative professionals. In 1998, RaShelle saw the need to develop customized programs and strategies to meet the specific challenges creative business owners face.
Prior to forming her coaching practice, RaShelle operated as a business partner, directing the marketing and business development of a thriving design firm in Southern California. She has studied under the industry’s top leaders - attending and leading sessions that discuss leadership skills, innovative business-development techniques, and marketing strategies.
RaShelle has been recognized by industry leaders around the globe for her unique ability to develop flexible, innovative programs that fit the needs of each client. Programs include one-on-one coaching, group workshops and various multimedia courses. RaShelle developed The Creative Business Manifesto™, a course for Creatives to design a personalized plan that lays a solid foundation to run a solo-business with longevity, sustainability and strength.
RaShelle's workshops have been featured at the HOW Design Conference, AIGA San Diego Y Conference and numerous in-house creative teams. Programs and workshops have been developed including BREW Las Vegas, San Diego, Orange County and various chapters of the AIGA.
$35 Members
$50 Friends

This event is hosted in collaboration with FLDWRK.