Data Viz 101
Foundational Principles for Effective Data-Storytelling
Data is abundant, and effectively wading through it to create quality stories is becoming a critical skill for marketers, researchers, and designers. Data Viz 101 is a workshop conducted by the masters of story-telling through data, Column Five. This course will set some ground rules and a solid foundation for telling stories through your data.
In this course, you will learn how to:
Visualize Your Data
Define data relationships and select the most accurate chart type for visualization and data visualization best practices.
Find Stories in Your Data
Understand the framework for effective ideation and recognize a potential story within a dataset.
Align Objectives with Content Formats
Consider strengths and weaknesses of content formats and how they relate to your goals.
Editorialize Your Data
Content creation best practices, from writing a good headline to properly briefing a new content project.
What to expect:
- The session will be a combined lecture and hands-on workshop, which will run approximately 2 hours long.
- All attendees will need to bring a laptop.
- All attendees will receive 6 months of access to Visage, Column Five’s visual content creation tool.
- The first 10 registrants will receive a copy of Column Five’s book, Infographics: The Power of Visual Storytelling.
AIGA and Wayfare Members: $130