In-House INitiative: Defining an In-House Agency

When you think of design, an ad agency or design firm is most likely to be top of mind, but more and more, top creative talent continues to migrate to in-house corporate environments. What’s the attraction? This spring, AIGA Orange County launches its first INitiative with Boeing, to bring together in-house agency creative directors from the Southern California creative community. 

A discussion panel with top Creative Directors and Designers from Boeing, Nickelodeon, Oakley, Taco Bell, and Google will share their experiences working in in-house environments. Each will bring a sample of an in-house project, and a moderator will help navigate the attraction of in-house, how is it different from advertising agencies and design firms, and answer questions from the audience.

For more details about this incredible line-up of speakers, check out our blog!



Christopher Ayres
Taco Bell
Creative Director

Joel Beukelman

Interactive Designer

CC (Cecilia) Bursell

Design Director, Brand Off-Air

Clayton Chu
Senior Creative Director, Creative Services

Brian Takumi

VP Global Brand Creative Director

Cecilia Gorman (Moderator)
Speaker, Trainer, Career Coach

AIGA Members and Boeing Employees: FREE
Friends/Non-members: $20

All attendees must be registered at least 1 day in advance for this event. There will be no registration at the door.

Presenting Partner

The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising, and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry, including INitiative’s Career CuesLearn more at

About INitiative
More than half of all professional designers in the United States are employed full-time by corporations and organizations. To address the unique opportunities and challenges faced by this in-house community, AIGA has partnered with The Creative Group (TCG) to form INitiative, a program to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers. INitiative delivers inspiration, advice and insights via online channels and in-person events.

When & Where
Thu, May 12, 2016 5:30 PM - 8:00 PM PDT
Boeing Conference Center
5301 Bolsa Ave
Huntington Beach, CA 92647