CREATIVE JAM: Design For Hope

Take part in this national Creative Jam, organized by our friends AIGA Raleigh, in support of St. Jude Children's Research Hospital.

AIGA Raleigh and HP are joining forces to create 1000 cards for the patients of St. Jude Children’s Research Hospital in an initiative dubbed Design for Hope. With your help, each card will be a unique work of art that will not only put a smile on a patient’s face, but also the person they choose to give the card to!


The Brief

Design a card (5 inches wide and 7 inches tall) for any of the following topics:

  • Gender-neutral birthday
  • Mother’s Day
  • Father’s Day
  • “Glad you’re feeling better!”
  • “Thank you for all you do!”
  • “I’m glad we’re friends!”
  • “Thinking of you!”

You’re welcome to interpret the topic in a way that resonates with you, but remember: these are not cards that YOU are writing to the kids—these are cards that the KIDS will be giving to their parents, caregivers, doctors, nurses, and friends. Feel free to add some humor where appropriate, and avoid any crude language—smiles are our goal!




Submission Guidelines

No matter what kind of creative you are, we want your art! That could mean a hand lettered piece, a poem, a photo illustration, an intricate visual design, or an illustration/drawing—the options are only as limited as your creativity! We do, however, have some stringent sizing specs.

Card Specs

The cards you create should be 5 inches wide x 7 inches tall—feel free to work on any medium you choose, physical or digital. Just remember that the end state will need to be a PDF. You can create on the front panel as well as the inside panels. Inside panels
can be treated as separate pages or a spread. Note: you don’t HAVE to use the inside pages, they’re optional. If you’re having trouble ideating, think greeting-card-style: art on front, message inside.

Other Details

St. Jude’s patients range from 2 to 18 years old, so remember to see through the eyes of a young demographic. Be sure not to write “St. Jude Children’s Research Hospital” or use their logo anywhere, or in any way on your piece. Also, please be sure not to include any religious affiliation or themes within your card—we won’t know the beliefs of each child and the kits will not be sorted to that granularity. Lastly, do not sign, watermark, or add your personal (or company) logo, or social media handles anywhere on your submission.


The initiative will run from July 1 until August 31. You’re welcome to submit your original work any time during that period! Please don’t wait until the very last moment—remember, done is better than perfect.


How to Submit

Please send your file(s) as PDFs. If you’re using a physical medium and scanning it, be sure your piece is optimized to 300 dpi. If you’re using a rastor or vector software, be sure to outline or embed your text/fonts. Do not include any crop or bleed marks, unless you can plan to print full-bleed (0.125 in).

Send your final files to with the subject line “Design for Hope Submission”. Please be sure to include that exact subject line or the mail filter will not pickup your work. In your filename, or within the email, itself please note which card topic(s) you created for.

If you’d like to share your work on social media, please use the hashtag #designforhope and tag @AIGARaleigh in your posts. We’d love to see your work and also share it ourselves!


If you have any questions, please reach out to Taylor Cashdan via

When & Where
Sun, Jul 1, 2018 - Tue, Jul 31, 2018