Field Trip: Yamaha

Join us as the Yamaha Corporation of America ‘Customer Experience Group’ shares the inside story of what it is like being a small in-house agency tasked with representing the world’s largest musical instrument and audio brand. See how they have developed a data-driven approach to campaign ideation and execution, evolved the agency structure to align with their internal client base, defined and implemented a corporate style standard, and basically became rockstars along the way.

If you have any questions please email: sara@aigaoc.org

When: Wednesday May 3, 6.30pm

Where: Yamaha Corporation of America (middle building, follow signage to “Customer Experience Group”) 6660 Orangethorpe Ave. Buena Park, CA 90620

Fee:

• FREE for Members
• $20 for Friends/Non-members

Specific Location Details