Theme: Creative Briefs - Aligning Expectations & Measuring Results (with Emily Cohen)
What is a creative brief? Why do you need one? When do you write one? We're really excited to welcome special guest speaker Emily Cohen: a business coach for creative professionals.
Learn how to improve how you collaborate with your clients and managers to develop smartly-crafted creative briefs that achieve results. Creative briefs are typically repetitive, long-winded, over reaching, and, at worse, a manifestation of corporate politics and insecurities. The best creative briefs provide a clear set of expectations and define measurable objectives to guide the progress and success of a project. As an added benefit, the creative brief and the development process can express and support the value and power of thoughtful, strategic design in achieving creative and results-driven solutions.
When: Thursday 14th June, 6pm - 8pm (doors 5.30pm)
Where: FLDWRK Costa Mesa, 270 baket St E, Ste 200, Costa Mesa, CA
Fee: This event is FREE and open to our whole community. Sign up and let us know you're coming. Bring a friend!
Hailing from New York City, Emily Cohen has been coaching creative professionals in their businesses for the last 20 years. In 2018, Emily successfully 150% funded a Kickstarter campaign to publish a book: "Brutally Honest: Strategies to evolve your creative business". Let Emily introduce herself and her book in the video below:
Please note: The book is not yet printed and will not be available for purchase at the meeting. You can pre-order it here: https://emilycohen.com/brutally-honest/
- Meet with like-minded creative professionals and collaborators
- Be inspired by project showcases and design stories from your peers and mentors
- Learn about opportunities in Orange County for you to demonstrate the value of design thinking and creative excellence
- Get resources to equip you for your creative and professional goals
- Be first to hear about upcoming creative events
- Bring your ideas to the table and make them a reality with community support
AIGA OC is committed to being a platform for OC creative professionals to flourish.
Questions: Email Archie - firstname.lastname@example.org
About Our Venue
Big thanks to FLDWRK for welcoming us to their Costa Mesa location. FLDWRK offer co-working spaces, start-up programs, and are on a mission to grow a local community of creative entrepreneurs working to advance good in the world. Learn more here: https://fldwrk.io/about/