Social Media for Creatives with Chelsea Matthews of Matte Black
Build community, Create Value, Drive ROI
Social Media for Creatives is a workshop developed for companies and individuals in creative industries, where you will not only map out the future of your brand in the social space, but also walk away with the tools you need to effectively and creatively run your social media in-house.
In this workshop, we will tap into the core essentials and best practices of key social networks such as Instagram, Facebook, Twitter, Pinterest and Snapchat, but more importantly, focus on creating the framework for any brand or company’s social media strategy, content strategy, brand voice and look and feel. We will also delve into using social media to drive sales, how to make sense of social analytics and most importantly: growth of your social networks!
This bootcamp is ideal for small business owners, entrepreneurs, creatives (photographers, designers, artists, etc) and anyone who is interested in taking their social media to the next level.

What You'll Learn
  • The framework for your social media strategy
  • The framework for your content strategy (for social media)
  • A defined brand voice & social media tone
  • A structure & checklist for your daily community management tasks
  • The skills to create custom social media graphics (no Photoshop needed!)
  • A copy of the course presentation

Prereqs & Preparation
A basic understanding of social media and key networks such as Facebook, Twitter, Instagram and Pinterest. You won’t need to prepare for anything in advance of class, but please bring a computer or tablet with you to the workshop.

About the Instructor
Chelsea Matthews is the CEO & Founder of Matte Black, a culture-marketing firm based in Los Angeles. Chelsea has been in social media marketing for over six years, and has spoke at such conferences as Internet Week and Social Media Week, and is currently working with the Academy of Art College in SF to develop their first social media school. Some of her clients include OPI, Ad Council, Juice Served Here, Operation Smile, Incase, Beyond Yoga & many more. She was recognized as a 'Tastemaker To Know' in the DELL #Inspired100 campaign, and has been spotlighted in The Huffington Post, FOAM Magazine, Apartment Therapy and on YouTube's The Stylish.
Registration / Tickets
$165: Members
$185: Non-Members
Registration includes lunch

Hosted in collaboration with

In-kind Partnership by


When & Where
Sat, Jul 9, 2016 10:00 AM - 2:00 PM PDT
Wayfare HQ
270 Baker St E Ste 200
Costa Mesa, CA 92626