TypeEd: Scriptology Workshop | AIGA Orange County

When

Sat, Mar 26, 2016 11:00 AM - 6:00 PM

Where

Wayfare HQ

270 Baker Street E

Ste 200

Costa Mesa, CA 92626

Scriptology

Swashes. Tails. Flourishes. Ah, the wonders of scripts. If anatomy, geometry and calligraphy doesn’t get you thinking about the practical design foundations for use in logotype and editorial settings, well… we’re betting this will.

In this workshop, you’ll use your mouse and pen in a calligraphic journey to explore the warmth and personality of script lettering. Working purely in a digital medium, we’ll walk you through the characteristics and anatomy of script typefaces, and demonstrate how to specify, manipulate and build a mark useful enough for scores of design applications.

Students will learn:

How to use and choose script typefaces that work best for a project
How readability, angle, stroke variation and translating letterforms and working with digital vectors and bézier curves
How to modify script letterforms without losing letterform integrity
How to create a cohesive look with consistent characteristics
How to create word marks and lettered artwork that looks balanced and polished

About This Workshop:

Typography Skill Level: Beginning
Adobe Illustrator Proficiency: Beginning/Intermediate
Laptops, required
We highly recommend students take Type 1 in person or online (or have 3+ years design experience and understand type anatomy)

Registration: